Arkas Holding is launching a new year-long social responsibility campaign in collaboration with Help Steps, taking action step by step to support meaningful causes. Each month, a different non-governmental organization (NGO) will be supported through the campaign, starting in April with the Educational Volunteers Foundation of Turkey (TEGV).

In the first phase of the campaign, to celebrate April 23 National Sovereignty and Children’s Day, Arkas Holding employees and Help Steps users will donate their steps to support children’s education through TEGV. By reaching the designated step goal for TEGV, the aim is to help more children gain access to quality education.

Throughout the year, Arkas Holding will continue to support a different NGO each month with the steps collected, inspiring both its employees and the public to take part in this journey. The project highlights how sustainable impact can be achieved through individual contributions.