“Turkey’s first walking press conference” wins an award at IPRA Golden World Awards

Last year, Boyner signed a collaboration with Help Steps to support active living and organized “Turkey’s first walking press conference” to announce this collaboration. With its extraordinary project, Boyner won the Gold award in the “Media Relations” category at the IPRA Golden World Awards (GWA) and became the only brand from Turkey to receive an award in its sector.

The winners of the IPRA Golden World Awards (GWA), organized by the International Public Relations Association (IPRA) since 1990 to reward successful public relations work worldwide, were announced for 2023. In what is recognized as one of the world’s most prestigious competitions, Boyner was awarded the IPRA Golden World Awards in the “Media Relations” category for its “Turkey’s first walking press conference” project realized in collaboration with Artı Communication Management.

Last year, Boyner collaborated with Help Steps, the first health app that transforms steps into donations, to support an active life. Starting with all Boyner employees and customers, Boyner transformed the steps taken by everyone during the day into good deeds. At the end of two months, the steps taken by Help Steps users turned into donations to non-governmental organizations with twice the value with the support of Boyner. Within the scope of the project, 3.1 billion worth of HS was donated.

Boyner, which stands out with its projects focusing on goodness, turned “Turkey’s first walking press conference”, which won the award in the “Media Relations” category at the IPRA Golden World Awards, into an experience where steps were doubled. The press members who attended the press conference in sporty clothes also supported the project with their steps.

Boyner continues to say “Goodness never goes out of fashion!” with its corporate social responsibility projects focusing on goodness.

“We believe in the power of meeting on common ground”